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The Power Of The Semantic Search PromotionWorld: Tell us a few words about yourself and your professional background? What were you engaged in before starting the SortFix project? Yohay Barsky: My name is Yohay Barsky and I’m the CTO and co founder of SortFix. My professional background is in the field of applied physics (mainly electro optics). Yohay Barsky: We thought about a search experience that would be more intuitive, easier and much more relevant. After several months of research we came up with the conclusion that in order to truly improve search relevancy the search engine must communicate better with the user in order to understand his true needs. PromotionWorld: Would you explain how SortFix works and what makes it different from the other search engines? Yohay Barsky: SortFix solution is based on two levels, the first is a fun drag visual search querying; the second is "Power Words" extractions methodology. The "Power words" algorithms scan the search results
to business communication, but it has not been working that well. There is still a need for this. Companies are working closer together and they have to be seamlessly interconnected. These technologies are important because they give us the underlying standards to develop a business language which allows applications of different companies to talk to one another. Without these standards you don have the same syntax underneath, and it nearly impossible [to achieve these goals]. So it has brought a set of standards which helps us tackle this need of business to business communication.
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